乔布斯13条箴言

乔布斯是一个无与伦比的演讲者与推销者,在他56岁的生命中,说过的金句比以下Business Insider网站列出的13条要多得多——有些甚至是更加精彩的的句子。

关于计算机

“计算机要对这些简单的指令进行处理——‘调用个数值,把它跟现有的数值相加,并将结果写在这儿,看一看是不是比另外一个数值大’——但要以某种速度执行这些任务,比如每秒100万次。当计算机以每秒100万次的速度运行时,结果就像是魔法。”

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抛弃、被领养、独特,伴随乔布斯一生

They were very serious and looked me straight in the eye. They said, “We specifically picked you out.” Both of my parents said that and repeated it slowly for me. And they put an emphasis on every word in that sentence. Abandoned. Chosen. Special. Those concepts became part of who Jobs was and how he regarded himself. His closest friends think that the knowledge that he was given up at birth left some scars. “I think his desire for complete control of whatever he makes derives directly from his personality and the fact he was abandoned from birth.”

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乔布斯解释为什么工作勤奋

There’s some notion that because I was abandoned, I worked very hard so I could do well and make my parents wish they had me back, or some such nonsense, but that’s ridiculous. Knowing I was adopted may have made me feel more independent, but I have never felt abandoned. I’ve always felt special.

苹果的三大市场哲学:empathy,focus,impute

Markkula wrote his principles in a one-page paper titled “The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company.” The second was focus: “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.” The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. “People DO judge a book by its cover,” he wrote. “We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”

10条Steve Jobs的经典语录

史蒂夫·乔布斯经典语录
10 Golden Lessons From Steve Jobs

他的成就和人格魅力影响了一代人和整个世界,他就是拥有梦幻般传奇经历的苹果电脑公司的创始人斯蒂夫·乔布斯。这个个人电脑领域的梦想家引领并改变了整个计算机硬件和软件产业。

这个精力充沛魅力无限的家伙同时也是一个很会鼓动人心的激励大师,甚至在他的平常对话中,经典的语句也常常脱口而出。这里摘取了一些他的经典语录,希望这些乔氏语录对你有所帮助:

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乔布斯的Stay Hungry, Stay Foolish

2005 年,Steve Jobs 在 Stanford 毕业典礼上演讲,最后送给了在场的年轻人一句「Stay Hungry,Stay Foolish.」这个演讲后来被广为流传,各种中译版也纷纷出现,有些人把这句话翻译为「求知若饥,虚心若愚」,《Cheers 杂志》则把这句话翻译为「饥渴求知,虚怀若愚」。无论如何,我认为这些都是错误的解读。

什么叫 Hungry?

美国人不会用
hungry来形容对于知识的追求。对知识,他们用的是「好奇」(curious)这个字。一个求知若渴的人,叫做「intellectuallycurious」或是「eager
to learn」,但绝对不会是「intellectually hungry」,也极少是「hungry to learn」。

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